As a one-woman team, Fable & Bear’s founder was juggling everything from product design to wholesale orders while also trying to manage social media. Despite having a unique product range and strong trade show presence, online growth and Shopify sales were inconsistent. Posts were sporadic, video content was minimal, and their social channels weren’t optimised to convert interest into sales. With upcoming launches such as the Lion and Hello Deer jumpers and key trade events like INDX and the Great Yorkshire Show, there was a clear need for professional support to build visibility, grow engagement, and increase online sales.
Our Strategy:
We set out to transform Fable & Bear’s digital presence into a sales-driving, community-focused platform. Key actions included:
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The results were transformative:
With structured support, Fable & Bear grew from an overwhelmed one-woman operation into a brand with a thriving online presence, a loyal following, and rising Shopify sales. By combining creative storytelling with data-driven strategy, we laid the foundation for sustained growth — both online and in wholesale markets.
"I’ve been so happy with the posts – there have been way more comments and DMs than normal! The ad campaign around the animal jumpers has been amazing, and I’ve had such an influx of wholesale orders – seven shops in one weekend. It’s exciting to see the brand reach new people, from local markets right through to customers in San Francisco and New Zealand. Having support on the social media side has taken a huge weight off – I can concentrate on designing and running the business, knowing it’s working in the background and actually driving sales. I wouldn’t have been able to get to this point without that help, and I really appreciate it." - Helen, Founder of Fable & Bear
