Email & SMS

We make the most of the audience you already have.

Most businesses have email lists - but they’re often messy, outdated, and underperforming. Bad data, generic messages, and neglected segments all mean lost revenue.

We step in to clean, organise, and strengthen your email and SMS lists. That means clearer targeting, more relevant campaigns, and steady improvements in engagement. And when you’re ready to reach beyond your current audience, we can help expand your list with carefully targeted outbound campaigns - bringing new prospects into the conversation.

The Challenge

Running campaigns without a solid system often leads to:

  • Outdated contacts dragging down deliverability.
  • One-size-fits-all messages that don’t connect.
  • Automations set up once and never maintained.
  • A limited pool of people to reach.

It all adds up to wasted time and missed opportunities.

With the right system, your campaigns don’t just look good - they perform, reliably, every month.

Our Approach

1. Audit & Cleanup
We clean and verify your lists, fix deliverability issues, and get your database working for you — not against you.

2. Segmentation & Flows

Your audience is organised into meaningful groups, with automated sequences that nurture, convert, and re-engage.

3. Campaign Build & Optimisation

We design and launch branded email and SMS campaigns that speak to your customers — tested, tracked, and refined for performance.

4. Audience Growth
When you’re ready to expand, we build fresh, verified prospect lists and run outbound campaigns that open doors and book conversations.

5. Ongoing Improvement
Every month we test, report, and refine. No more “set it and forget it.”

The Investment

Plan 1 – Email & SMS Growth

Setup Fee: £749
Monthly Retainer: £349

Whats Included:

  • List audit & cleanup
  • Audience segmentation
  • Automated flows (welcome, nurture, re-engagement, etc.)
  • Monthly newsletters & SMS campaigns
  • Ongoing optimization & reporting

Plan 2 – Growth + Outbound

Setup Fee: £899
Monthly Retainer: £699

Whats Included:

  • Fresh prospect list building (verified & GDPR-safe)
  • Multi-step outbound email campaigns
  • Automated follow-ups to boost response rates
  • Warm replies & leads handed straight to you
  • Continuous campaign testing & refinement

Terms & Conditions

  • Agreed services only. Changes after approval may incur additional costs.
  • Work completed up to the date of cancellation will be invoiced pro-rata.
  • Campaign designs and assets transfer to the client once invoices are paid in full.
  • The client is ultimately responsible for ensuring data and campaigns comply with GDPR, PECR, and other email/SMS marketing regulations.
  • We optimise for best results but cannot guarantee specific deliverability, open rates, or conversions.
  • The client must provide accurate, opted-in contact data, system access, and approvals for campaigns.
  • The client covers any necessary platform subscriptions, messaging credits, or third-party fees.
  • All invoices are payable in line with Funnal Ltd’s standard billing terms.

Frequently Asked Questions  ·  To save asking yourself

Do I need an existing email or SMS list to get started?

No, if you already have one, we’ll clean and organise it. If not, we can help you build a compliant list and expand your audience over time.

Will you create the content for my campaigns?

Yes. We can handle everything from strategy and copywriting to design and scheduling. If you’d prefer to provide your own content, we’ll work with that too.

What kind of results can I expect?

When your lists are cleaned and campaigns are properly targeted, businesses often see a real lift in performance. Industry studies show that email marketing delivers an average return of around £30–£32 for every £1 spent. While those figures are averages and don’t include management fees, it shows the potential power of email done well. Our role is to get your campaigns working as efficiently as possible, so you see steady, measurable improvements over time.

9. How long does setup take?

Typically 2–3 weeks, depending on the size of your list and the complexity of your campaigns. Once live, ongoing management runs smoothly.

Can I cancel at any time?

We work on a rolling basis with a minimum 3-month commitment. After that, you’re free to cancel with 1 month’s notice. If you do choose to stop, we’ll invoice for any work completed up to that point. There are no long-term contracts unless specifically agreed.

How do you make sure my emails don’t end up in spam?

We follow deliverability best practices, keep lists clean, and write campaigns that avoid common spam triggers. While no one can guarantee 100% inbox placement, these steps make a big difference.

How often will you send campaigns?

That depends on your business and audience. Some clients do weekly newsletters, others monthly. We’ll agree a schedule that balances engagement without overwhelming your subscribers.

Is my customer data safe with you?

Yes. We handle data securely and only use it to run the agreed campaigns. You stay in control of your data at all times.

Do you also manage SMS marketing?

Yes. SMS can work well alongside email for reminders, promotions, or urgent updates. We’ll help you use it appropriately so it adds value without being intrusive.

What’s the difference between your two plans?

The first plan focuses on making the most of your current audience through email and SMS. The second includes everything from Plan 1 plus outbound lead generation - which brings in new, qualified contacts through targeted outreach.