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Paid Advertisement

We turn ad spend into results.

Better targeting, better ads, and budgets that go further.

Get startedSee how it works

How it works

Put your offer in front of people ready to buy.

01Everyone is onlineBut most of them will never buy from you.
02We narrow it downTargeting finds the people who actually need what you sell.
03They see your adA clear message, in the right place, at the right moment.
04Enquiries arriveReal people asking for quotes and calls.

Our Approach · Plan, launch, then keep improving

Four steps, then we keep improving.

Review and research

Audit & Research

We review your setup and research your audience.

The Investment · Our incentives match yours.

A base fee plus a small share of ad spend, so we do well when you do.

How many platforms?

Google, Meta, TikTok and beyond. We recommend starting with at least £500 a month in ad spend for one platform.

Monthly ad spend

That gives campaigns room to optimise effectively.

Funnal management each month
£299 per month in management fees

£199 base + 20% of £500 ad spend

Ad spend £500paid by you, directly to the platformsFunnal £299£199 base + £100 commission

Standard Plan

Monthly Management: £199 base + 20% of ad spend*

Account audit and set-up, including conversion tracking, keyword and audience research
Campaign planning, ad writing and creative
Performance report and monthly review call
Ongoing testing and scaling of what works

There is no minimum spend, but we suggest at least £500 a month per platform so campaigns have room to improve. Ad spend is paid directly by you to the advertising platforms. We never handle your ad budget.

Terms & Conditions · The small print

  1. Contract is a 3-month minimum commitment, then monthly rolling with 30 days' notice.
  2. Setup fee due before work begins. Monthly management fees invoiced in advance.
  3. Ad spend is paid directly by you to advertising platforms - we never handle your ad budget.
  4. Up to 2 strategy revisions and 3 creative revisions included before additional charges apply.
  5. We optimise for best results but cannot guarantee specific clicks, conversions, or sales.
  6. Client ultimately remains responsible for ensuring business/content meets platform advertising policies.
  7. You retain full ownership of all ad accounts and data - we access and manage your accounts securely via LastPass password management.
  8. We may display campaign work and results in our marketing materials (anonymised if requested).

Say hello

Tell us what you want to achieve and we will show you how we would do it.

sam@funnal.co.uk
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Frequently Asked Questions · To save asking yourself

Most campaigns need 2–4 weeks to gather data. You will see traffic within days, and results usually improve after the first month.

We handle it all: copy, images and basic video, using your brand assets if you have them. For complex shoots we can recommend specialists.

Clear monthly calls and live account access, not black-box reports. And because we build websites, we can fix what stops visitors converting.

Yes. Failed campaigns usually come down to targeting, creative or tracking. We audit first, then rebuild properly.

Costs rise and fall with competition. We monitor them, adjust, and keep you informed of any big changes.

Mostly SMEs spending £1,000–£10,000+ a month, but all sizes are welcome.

Yes, but a weak site can waste good ads. We flag any problems in our audit, and we can fix them because we build websites too.

Most industries, from local trades to e-commerce and B2B. If yours has platform restrictions (gambling, pharma), we will tell you upfront.

We pick based on your audience, business and budget. B2B often suits Google and LinkedIn, consumer brands Meta and TikTok, local services Google.

We focus on management, but we are happy to explain our approach on monthly calls and provide handover notes if you go in-house.

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