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Branding

Your brand is your most valuable business asset.

We turn overlooked businesses into unforgettable brands.

How it works

Look as good as the work you do.

01Mixed signalsDifferent logos, fonts and colours make good businesses look careless.
02One clear identityYour logo, colours and type, brought together into one look.
03It travels everywhereCards, social, signs and screens all feel like you.
04People remember youRecognised at a glance, and trusted a little faster.

Our Approach · Four weeks, start to finish

We agree the strategy before any design begins.

Week 1

Discovery & Strategy

We learn your business, customers and goals.

What you receive · Everything you need

Tap through the kit, shown with an example brand.

Example brandA complete logo system, in every version you’ll need.

Hartley & CoColour
Hartley & CoBlack
Hartley & CoWhite
Hartley & CoReversed
PNGfor webJPEGfor documentsSVGfor scalingPDFfor printOriginal design files

Everything comes in colour, black, white and reversed versions.

Example brandA thoughtful colour palette with every value specified.

Ink#22313FRGB 34 49 63CMYK 46 22 0 75Tap to copy
Sand#E9DCC9RGB 233 220 201CMYK 0 6 14 9Tap to copy
Terracotta#C8644BRGB 200 100 75CMYK 0 50 62 22Tap to copy
Sage#8FA98BRGB 143 169 139CMYK 15 0 18 34Tap to copy
Cream#FAF6EFRGB 250 246 239CMYK 0 2 4 2Tap to copy

Colour specifications in RGB, CMYK and HEX, so print and screen always match.

Example brandA brand guidelines document, delivered as a PDF.

Logo usage
Hartley & Co
Spacing requirements: keep clear space equal to the mark’s height.
TypographyAaHeadings in semibold, body in regular. Sizes and weights set out for print and screen.
Colour specifications
RGBCMYKHEX
Every colour specified for screen and print.
Correct and incorrect usage
Do
Don’t

Logo usage rules, spacing requirements, colour specifications, typography details, and examples of correct and incorrect usage.

Example brandBusiness card and stationery, ready to go.

Hartley & Co
Hartley & Co
Alex HartleyFounderhello@hartley.co

Your brand applied to the things you hand out and send every day.

The Investment · One clear price for a complete solution.

Complete Brand Identity

£1,100 for a complete brand identity
In-depth discovery session
Strategic brand development
Complete logo system
Thoughtful color palette
Brand guidelines document
Business card and stationery
30 days of implementation support

Payment Options

50% to begin, 50% on delivery

Work begins once we receive written approval and an initial payment.

£183/month for 6 months

The monthly option requires a signed agreement before we begin.

Timeline: 4 weeks from start to finish

Terms & Conditions · The small print

  1. Maximum of three full revisions before additional charges incur.
  2. Work will begin once we receive written approval and an initial payment.
  3. The estimated timeline begins upon deposit and content receipt. Delays in feedback or asset delivery from the client may extend the project duration.
  4. Scope Changes: Any significant changes in scope, features, or content after approval may incur additional charges and affect the delivery timeline. All such changes must be agreed in writing.
  5. In the event of project termination by the Client after commencement, Funnal Ltd reserves the right to invoice for all work performed up to the date of cancellation. Charges will be calculated on a pro-rata basis and shall be payable in accordance with Funnal Ltd’s standard billing terms.
  6. Funnal Ltd reserves the right to display the completed project in portfolios and marketing materials.

Say hello

Tell us what you want to achieve and we will show you how we would do it.

sam@funnal.co.uk
Tap to copy

Frequently Asked Questions · To save asking yourself

Four weeks from start to finish: strategy, direction, refinement, then delivery. This assumes feedback within 2 working days at each stage.

30 days of support is included. After that we are happy to help at our hourly rate.

If your visuals feel inconsistent or less professional than your competitors, you need a full brand, not just a logo. A logo alone is like a business card with no contact details.

Yes, the brand is yours to trademark once you have paid. You would handle the searches and registration separately, and we supply the files.

Rules for using your logo, spacing, colours (RGB, CMYK, HEX), fonts, and examples of right and wrong use.

A short brand questionnaire, any existing materials, examples of brands you like, and your time for the first strategy session.

Yes. Either 50% up front (£550) and 50% on completion (£550), or £183 a month over 6 months with a signed agreement.

Your logo as PNG, JPEG, SVG and PDF, plus the original files, in colour, black, white and reversed. Guidelines come as a PDF.

Yes. Everything happens over video call and shared online folders.

This is rare, because you approve the strategy before seeing any visuals, and refinement fixes anything that is off. If you cancel, you pay pro-rata for work done: 25% after discovery, 60% after concept presentation, 85% during refinement.

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