Google and Facebook ads for Sheffield businesses: a simple first month
Paid ads can bring in local customers quickly, but only if they are pointed at the right people. If you are a Sheffield business thinking about Google or Facebook ads, this is a simple way to plan your first month.
Week one: get the basics right
Choose one goal: Calls, bookings or form enquiries. One goal per campaign keeps results easy to read.
Target your area: Set the location to Sheffield and the surrounding areas you actually serve, not the whole country.
Check your tracking: Make sure calls, forms and messages are counted before you spend anything.
Week two: launch small
Write for local people: Mention Sheffield and the areas you cover in the ad and on the page it links to.
Match ad and page: If the ad promises a free quote, the page should say free quote at the top.
Weeks three and four: learn and adjust
Compare two versions: Test one headline or image against another, change one thing at a time, and give each a few days.
Cut what is not working: Move budget to the ads that bring real enquiries, not just clicks.
Review the cost per enquiry: Compare it with what a new customer is worth to you, then decide whether to scale up.
We set up and manage paid ads for local businesses. Say hello and we will help you plan your first campaign.
Written by the Funnal team. Illustration: Funnal.
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